Gearhead Coffee Named Official Coffee of the T.O.P.S HQ and Motorsports Engineering Symposium Debut at PRI
Greenville, SC – August 20, 2026 – Gearhead Coffee, the premium coffee brand built for automotive enthusiasts, is proud to announce its ongoing partnership with Performance Racing Industry (PRI), the world’s leading motorsports trade association dedicated to serving the racing industry. Gearhead Coffee will once again be served at the T.O.P.S. (Track Operators, Promoters and Sanctioning Bodies) Headquarters Lounge, and is proud to be part of the first inaugural Motorsports Engineering Symposium.
This partnership unites two brands fueled by a passion for performance, craftsmanship, and the people who keep the automotive world moving. Through this collaboration, Gearhead Coffee continues to partner with PRI, expanding its reach within the motorsports community while delivering premium coffee to racers, builders, manufacturers, teams and enthusiasts across the country.
“We’re honored to partner with PRI again this year and serve as the Official Coffee of both the T.O.P.S. HQ Lounge and the new Motorsports Engineering Symposium,” said Jonathan Baughman, President/CEO and Owner of Gearhead Coffee. “Whether you’re designing the next championship-winning race car, building engines, or making connections that shape the future of motorsports, great ideas often start with a great cup of coffee. We’re eager to help fuel those conversations.”
The T.O.P.S. Lounge provides a welcoming space for industry leaders to connect, collaborate and recharge during the annual PRI Show.
The Motorsports Engineering Symposium, a new program PRI is debuting at the 2026 PRI Show, will bring together some of the brightest minds in racing technology and engineering to share knowledge and advance the future of motorsports.
“The PRI Show is where the motorsports industry comes together to connect, learn, and move racing forward,” said PRI show Director Karin Davidson. “Gearhead Coffee brings a fitting energy to that experience, helping fuel the conversations and relationships that make PRI such a powerful gathering for the racing community.”
Gearhead Coffee was founded with a simple mission: create premium coffee for people who live and breathe automotive culture. Inspired by the garage, the racetrack and the open road, the brand offers a lineup of specialty roasts inspired by automotive culture and American heritage, as well as other merchandise and lifestyle products that reflect the gearhead lifestyle.
Each year, the PRI Show welcomes attendees from all 50 states and around the world, including race teams, retailers, engine builders, manufacturers, fabricators, distributors, media, sanctioning bodies, and track operators. Early registration allows attendees to receive their credentials in advance beginning in October, helping them save time and get straight to business when they arrive in Indianapolis.
To register, book hotel accommodations, and learn more about the 2026 PRI Show, visit PRI2026.com/Attend.
About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its business magazine Performance Racing Industry, and the world's premier motorsports trade show, the PRI Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. According to the PRI Economic Impact Study, motorsports generates $69.2 billion in U.S. economic activity and supports more than 318,000 jobs nationwide.
For more information about PRI, visit PerformanceRacing.com and follow its social media channels.
About Gearhead Coffee
Gearhead Coffee is a premium coffee company inspired by the automotive lifestyle. Offering expertly roasted coffees, Gearhead Coffee fuels long days at the track, late nights in the garage, and every drive in between. Visit gearheadcoffee.com to learn more, purchase gearhead-lifestyle products, and to start a coffee subscription.